Why this Matters
Kindness isn’t just a “nice-to-have.”Our findings show that kindness directly impacts relationships, wellbeing, and even buying choices. For individuals, it’s about living better. For businesses and communities, it’s an untapped opportunity to create impact and connection.
Key Findings
Our research reveals fascinating insights into the motivations behind human kindness
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Kindness feels natural
63% of people say being kind comes easily. Another 36% admit it can be tricky sometimes, while only a few find it truly hard.
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Core values lead the way
Personal growth, meaningful relationships, and helping others are top priorities, especially for women and older adults.
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It starts from your heart
Most people choose kindness because it feels good (71.1%) or because they love seeing the impact on others (69.7%).
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Kindness inspires kindness
Nearly half (48.7%) say witnessing someone else’s kind act motivates them to pass it on. One action can spark a ripple.
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What gets in the way
Time pressures, lack of role models, unsupportive environments, and fear of judgment often block even well-intentioned people.
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It evolves with age
Younger people focus on self-care and connection. Older generations emphasize growth, helping others, and giving back.
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It’s not about the spotlight
Only 19.1% are motivated by recognition. For most, kindness is simply part of who they are.
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