Why this Matters
Kindness isn’t just a “nice-to-have.”Our findings show that kindness directly impacts relationships, wellbeing, and even buying choices. For individuals, it’s about living better. For businesses and communities, it’s an untapped opportunity to create impact and connection.
Key Findings
Our research reveals fascinating insights into the motivations behind human kindness
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Kindness comes naturally… to most
63% of people said being kind isn’t hard for them. Another 36% said it can be difficult at times, while only a few found it truly challenging.
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Core values matter
Personal growth, meaningful relationships, and helping others are top values, especially for women and older adults.
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It starts from within
Most people act kindly because it feels good (71.1%) or because they see the positive impact it has on others (69.7%).
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Kindness spreads
Nearly half of the people we spoke to (48.7%) said seeing someone else be kind inspires them to do the same. It’s a powerful ripple effect.
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There are barriers
Lack of time, few role models, unsupportive environments, and fear of judgment can hold people back, even those who care deeply about kindness.
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It shifts with age
Younger people often focus on connection and self-care, while older people emphasize growth, helping others, and giving back to their communities.
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It’s not about the spotlight
Only 19.1% said they’re motivated by appreciation or recognition. For most, kindness is a part of who they are.
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